September 8, 2025
Driving SME Growth
How SMEs can align finance and sustainability
Sarah Whale, our founder, was joined by Georgi Rollings, co founder of Starfish Accounting, and James Lizars, owner of Thrive Accountants. Thrive Accountants provide B2B tech businesses with the professional finance team they need, but can’t yet recruit. Starfish Accountants give women in business the backup they deserve.
We discussed the growth potential of integrating sustainability into the core of a business's financial strategy.
Written by:
Sarah Whale, FCCA

Sarah is the founder of Profit Impact, which guides businesses to measure and grow long-term positive social, environmental and financial impacts. Sarah has over 20 years experience as a senior financial professional as well as a qualified in Cambridge Institute Sustainability Leadership and B Corp Leader.


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