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How Your Small Business Can Achieve Financial Sustainability

Financial sustainability is a must for small businesses.

The ability to provide products and services at a price that covers company expenses while generating profit is a big thing for small businesses that do not have much to buffer financial trouble.

This aligns with one of the sustainable finance trends to look out for, which suggests that sustainable finance is the future.

40% of businesses believe that sustainability projects will generate value in the next five years, allowing them to earn and have additional resources to become financially sustainable.

Aside from this, here are the other ways your small business can achieve financial sustainability:

Be aware of your numbers

Awareness of your small business’ current costs is a stepping stone towards financial sustainability.

Without knowing the cost of your payroll, marketing, raw materials, and the like, you won’t have a basis for knowing whether you’ve achieved financial sustainability or not.

Knowing these costs allows you to properly allocate your resources and make the necessary financial changes.

To keep track of your finances, you must have great bookkeeping. If this is difficult for you, consider using small business finance software.

They help streamline your accounting and finances, letting you focus on running your business. Often, these also consolidate financial information in a report, so you’ll regularly get a rundown of your small business’ finances.

Maximise the use of your resources

You most likely have several subscriptions and services that help run your business, these may range from internet subscriptions to cloud storage.

To achieve financial sustainability, maximise the use of these resources. It’s better if these serve multiple purposes, so you save a lot of money.

For example, an appointment scheduling tool that allows clients and customers to book appointments, confirm meeting times, and send messages is an excellent investment that performs many tasks. Look for a mobile card reader that is portable and accepts several payment options like debit cards, credit cards, and contactless payments.

This can help you save money on payment processing solutions while also providing additional convenience to both you and your customers.

Investing in resources with multiple uses and features saves you money and maximises what you pay for.

Set up cash reserves

A cash reserve is on-hand money that can help you meet short-term and emergency needs, this is especially important for unexpected situations such as inflation and theft.

It’s even more crucial to have a reserve at present because 60% of small enterprises lack confidence in securing finance from banks.

Without any funds to lean on in times of need, your small business will fail at covering your expenses and gaining profit—therefore, failing at financial sustainability.

Set aside a portion of your business's monthly income towards your reserve.

Invest in green initiatives

As mentioned above, businesses are gaining confidence in sustainability projects’ ability to generate value.

Compared to unsustainable investments, green investments will be better for your business.

One company known for unethical practices—like paying their labourers below minimum wage—observed a 43% plummet in stock prices after people found out.

Customers today are gaining more awareness about the sustainable practices of businesses they support.

Thus, green initiatives will ensure that your small business promotes sustainability while keeping in line with the ethical principles followed by your target demographic.

By consulting sustainability professionals and conducting marketing research to determine your customers preferences, you can change your initiatives to ensure they are green and sustainable.

Achieving financial sustainability is necessary for small businesses. You can get started by keeping track of finances, maximising resources, having cash reserves, and investing in sustainable practices.

Written by:
Sarah Whale, FCCA
Sarah is the founder of Profit Impact, which guides businesses to measure and grwo long-term positive social, environmental and financial impacts. Sarah has over 20 years experience as a senior financial professional as well as a qualified in Cambridge Institute Sustainability Leadership and B Corp Leader.