Consumers demand sustainability: 75 % of the inquiries view sustainability as “important” or “very important” with more than one-third reporting they have at some point switched from their preferred brand to a more environmentally friendly alternative. And far from diminishing amid the pandemic, environmental concern is actually on the rise. 17% of respondents are now more aware that our climate is affected by human activity than they were before the crisis began.
Goal: we will seek out, listen and learn from feedback from all of our customers
Outcome: we can support our customers sustainability journey in a way that suits their requirements